Randy Kobat, the VP of strategic initiatives for MPi, made the #1 mistake that most sales executives make on their LinkedIn profile. Instead of having content that would resonate with key decision makers (GMs, service managers and sales managers) at auto dealerships that would be interested in software and a process for increasing their sales from the service drive, he had content that would speak to recruiters and HR executives. Randy talked about his accomplishments as a sales executive instead of discussing how he helps prospects – and the value he provides.
By giving his LinkedIn profile a makeover – we were able to increase webinar registrations by 20%. We know the profile makeover played a big role because all of the signups that came from our LinkedIn efforts viewed Randy’s profile first.
Watch this profile makeover video to see how we turned Randy’s profile into a strategic marketing tool: