LinkedIn Marketing Podcasts

Now, we don't agree with Hans Peter Bech who says that social media is a volume game as we believe it's not about the number of connections, group members and followers - it's about having the right relationships and knowing how to leverage those relationships. It's why we suggest an account based marketing approach when you have a complex sale - which is what we specialize in. But, we do agree, on how most sales [...]

Because recent studies show that only 1 in 5 sales and marketing professionals can clearly prove a social media ROI (even though social media reach without engagement that leads to revenue means nothing), I started a series called LinkedIn Revenue Stories. On today's podcast, Sandy Adam, the social media marketing marketing manager for Ansys (the global leader in engineering simulation software that helps companies solve their most complex design challenges) will show how the company [...]

Because recent studies show that only 1 in 5 sales and marketing leaders are able to clearly prove a social media ROI, LinkedInABM.com Partner Kristina Jaramillo has started a new podcast series called: LinkedIn Revenue stories. And, since the first step to getting closer to revenue is to ensure that your prospects see your value - Kristina is starting this series talking about your LinkedIn profile - the place where prospects are supposed to see [...]

In a recent blog post series with Biznology.com, LinkedIn expert Kristina Jaramillo has been pinpointing how social media experts like Jay Baer, Viveka von Rosen and others are getting LinkedIn wrong! She's challenging their ideas, thoughts and actions not to spark controversy (even though it is) but because too many sales and marketing leaders are getting nothing but reach and awareness. It's time that we question the advice and actions of others that we're following [...]

According to the CEB, close rates for challenger sales leaders are on average 14% higher than those of other types of salespeople. Companies like SAP have increased revenues using the challenger sales approach. But for this approach to work, you have to do more than challenge assumptions, ideas, thoughts and approaches. As Eric Gruber, GetLinkedInHelp.com Partner and Chief Social Content Strategist, explains in the podcast below, there are three parts you must incorporate to your [...]

Inside this short LinkedIn profile makeover training podcast (where we give a sneak preview of our upcoming LinkedIn Profile Makeover Training webinar), GetLinkedInHelp.com Partner Kristina Jaramillo mentioned that most LinkedIn profiles lack differentiation and unique business value.  There's too much "me too" positioning around "years of experience" and generic benefits! Listen to this podcast - then sign up for our LinkedIn profile webinar under the audio: [HTML1] Sign Up for Our Webinar to See How [...]

In recent articles, Get LinkedIn Help's Chief LinkedIn Strategist Kristina Jaramillo discussed how lead goals and "cost-per-lead" are creating a false sense of LinkedIn success or failure. In this short 5 to 7 minute podcast, Kristina mentions that focusing on lead goals has sales and marketing leaders focused on the top of the funnel, instead of seeing it through to the end result --- real revenue! This can be why 99% of leads do not [...]

Mike Weir, LinkedIn’s IT industry expert who helps software and tech companies build world-class LinkedIn marketing campaigns and long term relationships with their clients and prospects joins Get LinkedIn Help Partner Eric Gruber to discuss how the IT buying committee has evolved and how they want sales, marketing and business development professionals to work harder to gain their trust and business. He explains how most vendors are failing to "earn" leads on LinkedIn and discusses [...]