Knowledge Center

Knowledge Center 2018-01-19T19:03:21+00:00

LinkedIn ABM Marketing Blog

Unlike other LinkedIn marketing blogs, you won’t find “basic” how-to articles and videos that help you complete tactics.

We focus on the high-level strategies that will help you generate demand, leads and sales opportunities.

You’ll learn how to go from leads to revenue!

Read Our LinkedIn Marketing Blog

Free LinkedIn Marketing & Social Selling Webinars

Within our LinkedIn marketing and social selling webinars, you’ll learn:

  • A new approach to developing customer relationships using LinkedIn
  • 6 ways sales and marketing leaders can generate more demand and leads
  • How to tie your LinkedIn marketing efforts to revenue goals using a social product marketing approach
  • 7 LinkedIn lead generation and engagement mistakes sales and marketing teams are making on LinkedIn
  • Plus much more
Watch Upcoming And “On-Demand” Webinars

Free LinkedIn Marketing Training

Download our 3 free audio programs and learn from:

  1. LinkedIn’s senior content marketing manager on how social content that increases B2B leads by 125%
  2. Top Slideshare executive on how Marketo generated 300% more leads with Slideshare and LinkedIn
  3. Kristina Jaramillo on how professional service firms and B2B organizations activate large communities of interest filled with decision makers and influencers

By claiming your access to these audio programs, you’ll also gain front-of-the-line access to even more regular LinkedIn Marketing webinars and training.

Download Free LinkedIn Marketing Training

LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn

Inside the enhanced “Sophisticated Marketers Guide to LinkedIn”, you’ll find insights and advice from experts like Brian Clark (CEO of CopyBlogger), Viveka Von Rosen, Lee Odden (CEO at TopRank Online Marketing), Lisa Weinstein (President, Global Digital, Data and Analytics at Starcom MediaVest Group), Neal Schaffer, Nate Stricker and Founder Kristina Jaramillo.

In her interview, Kristina discusses the importance of having a LinkedIn strategy and how sales and marketing leaders are getting it wrong on LinkedIn. Plus, she gives a peek into what type of content is driving next step actions for clients.

Read The Article and Download The Guide

LinkedIn Profile Makeover Videos

Watch these profile makeovers to see how technology, professional service firm and other B2B organization CEOs and sales and marketing leaders are now communicating their unique business value, demonstrating their thought leadership and giving prospects a reason to connect and start a relationship.

Some of the companies that you’ll see a profile makeover for includes The Mezzanine Group (an outsourcing marketing firm), Integrity International Insurance Brokers, Stratavant (ROI Selling Tool Technology Company) and The Rosen Group (a NJ recruiting firm).

Watch Our Signature Profile Makeovers

LinkedIn Marketing Presentations

See the presentations to our webinars, as well as the ones we completed for organizations like the Online Marketing Institute and the Association for International Product Management and Marketing, which attendees had to pay for!

We are adding more presentations regularly, so be sure to keep stopping back.

See Our Presentations On Slideshare

LinkedIn Marketing Audios & Podcasts Partners Kristina Jaramillo and Eric Gruber have interviewed the CEOs of top marketing firms Content Launch and Find and Convert as well as sales and marketing leaders from companies like LinkedIn, AT&T and Caterpillar.

You’ll learn how to build social content that builds influence, how to bridge the gap between buyers and sellers and how to create a blog-centered social sales strategy that creates millions of dollars in additional revenue. You’ll also listen to Kristina’s podcasts featured on Social Media Examiner.

Listen To Our LinkedIn Marketing Podcasts and Interviews

LinkedIn Publishing Platform Posts

Read our LinkedIn platform posts including “Why you cannot generate leads on LinkedIn with just 15 minutes per day” which has more than 1000 views, “How most sales and marketing leaders do not have a LinkedIn strategy” which has more than 500 views and “How most profiles are worthless sales and marketing tools” which has more than 600 views.

These posts are long, thought leadership pieces that are meant to challenge the way you market and build relationships on LinkedIn and open your eyes and minds to new approaches that are in alignment with how buyers want to interact with you on social media platforms.

For example, in Kristina’s post – “B2B Buyers Are Calling for a Change in How You Market to Them on LinkedIn” – Kristina talks about less focus on getting the lead and more focus on prospect development by giving more upfront value instead of “value after the fact”.

Read Our LinkedIn Publishing Platform Posts

Our Articles On Top Websites

Here you will find Kristina’s articles and interviews featured on top websites like:

Check Out Our Media Page

Getting To Know Us

We’re a global team of LinkedIn marketing and social selling experts (headed by LinkedIn Marketing Expert Kristina Jaramillo and Social Content Expert Eric Gruber) who help software, technology, professional service and other B2B firms go beyond brand awareness and actually drive revenues.

Click here to learn more about the firm

Click here to learn more about our clients

Our Leadership

Kristina Jaramillo (Partner & Chief LinkedIn Strategist) and Eric Gruber (Partner & Chief Social Content Officer) are the managing partners of Get LinkedIn Help, driving our clients' LinkedIn Marketing and content marketing results and successes.

Click here to learn more about Kristina Jaramillo

Click here to learn more about Eric Gruber