Interview with Hans Peter Bech – Social Selling with Situational and Contextual Content

Interview with Hans Peter Bech – Social Selling with Situational and Contextual Content

Now, we don’t agree with Hans Peter Bech who says that social media is a volume game as we believe it’s not about the number of connections, group members and followers – it’s about having the right relationships and knowing how to leverage those relationships. It’s why we suggest an account based marketing approach when you have a complex sale – which is what we specialize in.

But, we do agree, on how most sales and marketing leaders are pushing out content and sales messages without any situational and contextual content. In fact, in the podcast below, Hans calls it propaganda pushing. Listen to the podcast below with Kristina Jaramillo and Hans on how you need to be socially selling with situational and contextual content.

About the Author:

Using her unique LinkedIn lead-to-revenue marketing approach since 2011, LinkedIn marketing expert Kristina Jaramillo has been helping sales and marketing leaders at Fortune 1000 organizations, small-to-medium sized enterprises and professional service firms get more marketing qualified leads and revenue opportunities using LinkedIn.

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Getting To Know Us

We’re a global team of LinkedIn marketing and social selling experts (headed by LinkedIn Marketing Expert Kristina Jaramillo and Social Content Expert Eric Gruber) who help software, technology, professional service and other B2B firms go beyond brand awareness and actually drive revenues.

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Our Leadership

Kristina Jaramillo (Partner & Chief LinkedIn Strategist) and Eric Gruber (Partner & Chief Social Content Officer) are the managing partners of Get LinkedIn Help, driving our clients' LinkedIn Marketing and content marketing results and successes.

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