Get LinkedIn Help Podcast: Driving More Demand Using a Challenger Approach on LinkedIn

Get LinkedIn Help Podcast: Driving More Demand Using a Challenger Approach on LinkedIn

According to the CEB, close rates for challenger sales leaders are on average 14% higher than those of other types of salespeople. Companies like SAP have increased revenues using the challenger sales approach. But for this approach to work, you have to do more than challenge assumptions, ideas, thoughts and approaches.

As Eric Gruber, Partner and Chief Social Content Strategist, explains in the podcast below, there are three parts you must incorporate to your LinkedIn profile, content and messaging when taking the challenger approach: 1. The challenge. 2. The risk  3. The resolution and how you are uniquely prepared to resolve the risks you’ve identified.

Listen to the podcast below – the schedule a free LinkedIn strategy session to brainstorm how you should be taking a challenger approach:

About the Author:

Social Content Marketing Expert Eric Gruber has taken what he has learned from managing content promotion programs for 10+ years and have adapted it for the digital environment. Sales and marketing leaders within professional service firms, tech companies and small to medium enterprises are using his social content strategies with Kristina’s LinkedIn expertise to drive “next step” actions. These are actions that go beyond the superficial view, like or comment and are steps toward the sale.

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Getting To Know Us

We’re a global team of LinkedIn marketing and social selling experts (headed by LinkedIn Marketing Expert Kristina Jaramillo and Social Content Expert Eric Gruber) who help software, technology, professional service and other B2B firms go beyond brand awareness and actually drive revenues.

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Our Leadership

Kristina Jaramillo (Partner & Chief LinkedIn Strategist) and Eric Gruber (Partner & Chief Social Content Officer) are the managing partners of Get LinkedIn Help, driving our clients' LinkedIn Marketing and content marketing results and successes.

Click here to learn more about Kristina Jaramillo

Click here to learn more about Eric Gruber