We built LinkedIn ABM in 2011 because we believed that social agencies should deliver more than brand awareness or follower growth.
Superficial, fluffy metrics (views, clicks, comments, shares, website traffic, amount of connections or group members etc.) can certainly feel important – but for us, they’re just the beginning.
We place those metrics at the bottom of the totem pole as you can’t measure the ROI of brand awareness and brand maintenance.
We wanted to be an agency who could drive tangible, next step actions and provide higher lead volumes (more marketing qualified leads with definite decision makers and influencers and not people that may be able to introduce you.)
Most importantly, we wanted to be a LinkedIn marketing agency that delivers measurable results and actual revenues for clients.
As a LinkedIn marketing firm who has helped sales and marketing leaders build and leverage relationships with Fortune 500 leaders, we understand that it’s not enough anymore to gain visibility. CEOs, CMOs and Sales VPs and other leaders should want measurable results. They should want to see leads and opportunities – and they should want to see that these leads are being developed into customers.
From the beginning, our premise has been – and always will be…